Puerto Rican global superstar Bad Bunny brought the Super Bowl halftime show to a powerful close with a bold anti-hate message that resonated far beyond the stadium.

As his electrifying performance ended, a massive billboard was unveiled bearing the words:

“The only thing more powerful than hate is love.”

The moment drew thunderous applause from fans inside the arena and quickly went viral across social media platforms.

Blending Spanish and English hits, Bad Bunny delivered a high-energy set that celebrated Latin culture while spotlighting themes of love, resilience, and togetherness amid heightened global social and political tensions.

Fans, critics, and commentators praised the closing statement as timely and deeply impactful, describing it as a reminder of music’s power to inspire unity and social change beyond entertainment.

Social media users flooded X, Instagram, and TikTok with reactions, calling the message “iconic,” “deeply needed,” and a shining example of purposeful artistry on one of the world’s biggest stages.

The moment further reinforced Bad Bunny’s reputation for weaving social commentary, activism, and cultural pride into his music and public appearances.

The Super Bowl LIX halftime show has since been widely hailed as one of the most memorable in recent years, combining vibrant Latin rhythms with a closing message that echoed far beyond the final note.