Nigerian Afrobeats singer and songwriter, Adebayo Adeleke, popularly known as B-Red, has been officially announced as the brand ambassador of Countryside Group, a leading entertainment and multi-sector company.
The announcement, made on Monday, highlighted the strategic nature of this partnership. Dr. George Ndubisi, also known as Dr. Blow Money and Chief Executive Officer of Countryside Group, described the collaboration as a visionary step toward establishing a globally recognized African brand.
“Countryside Group is building a global brand rooted in innovation, credibility, and excellence,” Ndubisi said. “B-Red embodies influence, resilience, and international recognition.
We need ambassadors who mirror our ambition and global outlook. This partnership signals a bold step forward.”
As the brand ambassador, B-Red will actively participate in corporate campaigns, national and international promotions, digital activations, and key brand events, representing the group’s diverse portfolio across entertainment and other business sectors.
Expressing his excitement, B-Red said, “I am proud to partner with Countryside Group. This is more than an endorsement—it is about vision, growth, and impact.
I am committed to representing the brand with excellence, both in Nigeria and on the international stage.”
This collaboration aligns with the growing trend of African music artists partnering with corporate brands to expand their global influence while contributing to the growth of homegrown enterprises.
B-Red’s role reflects the merging of music, entertainment, and corporate branding in Nigeria’s evolving business landscape.
The partnership also underscores Countryside Group’s ambition to leverage entertainment and celebrity influence to drive innovation, brand recognition, and global expansion.
Both B-Red and the company aim to create meaningful impact, using music and culture to enhance visibility and strategic brand engagement.
With this new endorsement, B-Red continues to solidify his position as one of Nigeria’s leading Afrobeats artists, while Countryside Group strengthens its presence as a multi-sector enterprise committed to excellence and international standards.
