By Our Correspondent

National News – Pop star Dua Lipa has initiated a $15 million lawsuit against Samsung, alleging unauthorized commercial use of her image on television packaging in the United States.

The case, filed on Friday at the US District Court for the Central District of California, claims Samsung used a photograph of the singer without consent on multiple TV box designs.

The image, reportedly taken during her 2024 Austin City Limits Festival performance, is said to be copyrighted by Lipa.

Her legal team argues the tech giant exploited her global fame to boost product sales, constituting copyright infringement, trademark violation, and misappropriation of likeness.

The dispute highlights growing concerns over celebrity image rights in advertising and packaging.

According to filings, Dua Lipa first became aware in June 2025 after fans noticed her face on Samsung TV boxes circulating online and on social media, prompting viral discussion.

She alleges repeated cease-and-desist requests were ignored by Samsung.

The complaint includes claims of copyright infringement, trademark misuse, and unfair enrichment, seeking damages of $15 million and removal of the packaging imagery from all US markets.

This high-profile legal dispute between a global pop icon and a leading technology company underscores the growing tension between celebrity branding and corporate marketing strategies.

Analysts suggest the outcome could set a precedent for how images of public figures are used in commercial packaging without explicit consent.

If successful, Lipa’s case may strengthen protections for artists against unauthorized commercial exploitation.

The case is being closely watched in the United States, where intellectual property law continues to evolve alongside digital media and advertising practices.

No official response has been released by Samsung at the time of filing.

The lawsuit also highlights increasing scrutiny of influencer-driven marketing in global tech branding.