By Our Correspondent

National News – Ferrari’s all-electric Luce, designed with input from former Apple designer Sir Jony Ive, has triggered global backlash following its unveiling in Italy.

The luxury EV was showcased to Italy’s President Sergio Mattarella and Pope Leo.

It was created to compete with rising Chinese EV makers, but its design and identity shift have divided opinion worldwide.

Ferrari Luce EV delivers 0–60 mph in 2.5 seconds with a top speed above 190 mph and a price tag of around $640,000.

Critics say its unfamiliar styling and lack of traditional engine sound make it unrecognisable as a Ferrari.

Social media reactions range from praise for innovation to harsh memes and negative comparisons with cheaper EVs.

Market reaction has been negative, with Ferrari shares reportedly falling after the launch.

Analysts say the backlash reflects wider competition from fast-growing Chinese EV makers offering cheaper, high-tech alternatives.

The luxury sector is under pressure as brands like Porsche, Lamborghini, and others adjust electric strategies. It has intensified debate over future EV direction in Europe.

Ferrari says the Luce represents innovation and long-term strategy, noting strong interest from buyers despite criticism.

The company previously faced backlash over the Purosangue SUV, which later became commercially successful.

Experts say the Luce debate shows the challenge of balancing heritage with EV innovation. Industry watchers say more backlash could follow upcoming EV launches.